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SexHerald Adult Reviews
© The Adult Entertainment and News Authority
Volume 7   -   Issue 1
Club Jenna’s Playboy: Jay Grdina on Relationships, Religion and Celebrity Sex Tapes
By SexHerald Staff

It’s not every day a corporate CEO will describe himself as a “smart bumpkin” or admit he preferred to sit on the beach or go surfing than endure a lecture in school (even though most college students are thinking of ways to avoid classes). However, with an affluent background and business know-how that enabled him to retire in his early 20s, one can almost say the universe has been too good to Jay Grdina—to go so far with only three years of college experience under his belt.

Nevertheless, speaking to Club Jenna’s CEO, it’s difficult to begrudge the man. Hardly the pampered prince with a silver spoon in his mouth, Grdina has had his fair share of mishaps, not to mention having undergone a very public divorce with a woman whose namesake is the company he runs. Far from evoking pity, Grdina has proven himself to be an able president, a confessed tech geek at heart, and a proud Libran who believes in balance in all aspects of life, though admittedly too stubborn to take his own sound advice to save his own relationships. Overall, it’s impossible to dislike this eclectic executive who likes to sport fauxhawks.


SexHerald: It’s about 9 a.m. your time. Are you a morning person?

Jay Grdina: This is late. This is how my day goes. I’m usually up about 5 o’clock every day. I’m not a big sleeper. I work probably 16-18 hour days.

SH: What does your day consist of?

Grdina: It depends. I travel a lot. I’m usually out of town, three weeks out of a monthly basis. I’m juggling a whole bunch of projects at once. I’m producing some movies, we’re shooting right now—5-7 movies on a public basis; I film parts of it at Club Jenna—as well as editing my own movies, so that takes a big chunk of my time, and I still shoot my own movies as well.

SH: So, you sleep only “4-6 hours maximum a day.” Don’t you ever get tired?

Grdina: No. You know, I get up and I kickbox. I do like 10-15 hours a day. It’s my daily routine whenever I’m in town. And when you work in the adult industry, like they did in the early 90s, where you shoot an entire movie in a day. So, our days were anywhere between 18-26 hours. You’d shoot for one month for one company, and then it didn’t matter because you’re there for the entire the time the movie was done. And then you’d wrap and then the new crew that you’re shooting for is a different company is coming in and you have no choice. So, your body just adapts.

SH: You’re currently in Las Vegas. What are you doing there?

Grdina: Viva Las Vegas! No, it’s the NAB Show. I basically came up here to see what software programs are out there that we can adapt and utilize in our company, in our products, as well as new cameras and new techniques—kind of to collect all the data and information to get the peripherals that I need, and then I go back home. For me, it’s a blast because I started out as a video tech in the industry and then I moved up to be a cameraman, then directing and producing and then I started editing my own product. So, this is like Candyland for me.

SH: It seems like you really enjoy being part of the adult entertainment industry. What made you interested in it?

Grdina: One of my friends at the time was Michael Ninn. He was just starting to direct, and he wanted me to back him and help him start a company. Quoting myself at the time, I was in my early 20s, I was like, ‘I don’t really know anything about the adult industry.’ He told me to come down and see what it was like. I came down and it was really 180 degrees opposite of what I first thought it to be. It was clean, it was like punching a time clock… it was really amazing. Then I wanted to know how to do everything. I started as a member of the crew and I worked my away around.

The adult industry is the best training ground. You can come in here and try anything and learn every position, take what you really excel in, hone your craft, and go on and utilize it to do everything—to do it in mainstream—because no matter what you can always come back.

SH: Backtracking to before the adult industry, you attended University of San Diego and majored in business and psychology. Then you ventured into businesses. What sort of professions were you involved in?

Grdina: I went to Japan and I was modeling over there. Then I invested in a company called Central Sports, which was a huge sports facility with multiple locations throughout Japan. We built it up and we filled out my partnership, and it’s done pretty well. So I go, ‘I’m retired. I’m having a blast!’ And then I go into the adult industry and I go, ‘Hey, this is even more fun!’

SH: You have an affluent background. You come from a rich cattle-ranching family. You could have done anything; you could have started any company and most likely succeeded because you have the capital and the business experience. So, why end up in the adult industry when you could have chosen anything to make a name for yourself?

Grdina: When I started working in the adult industry, everyone I came in contact with were amazing people. It’s just such a great industry. There’s so much outward diversity that we really band together and work as a tight unit. And, it’s an amazing industry. If you take contracts you made with people in mainstream, if it’s not a bulletproof contract, they’re going to try to fault you no matter what every time. In the adult industry, with just a shake of the hand and we’re fine. It’s just a different industry. It’s filled with really good people who’ll support and protect each other.

SH: How do you feel about Steven Hirsch distributing the Kim Kardashian sex tape, via Vivid, without first getting her approval?

Grdina: Steven’s a good friend of mine; I had dinner with Kim a few weeks ago. You know, I look at celebrity tapes that come out and I generally as a policy shy away from them. But, I look at the track record of Paris [Hilton]. Paris was absolutely nothing before her tape came out. It made her a major celebrity. It launched her career and it made her a household name. Historically, if you look at what sex tapes are out there, it takes a D-list celebrity and puts them in at least a B class. In some ways, majority of the celebrities have pocketed from it. If you look at Pam [ Anderson] and Tommy [Lee], it generated great revenues for all parties. I think the boobs and celebrity status hasn’t harmed anyone in any way.

SH: Onto Club Jenna. You and Jenna Jameson founded Club Jenna, Inc. in 2000…

Grdina: We met in ’94. She used to shoot in my studio. We did like each other. Then we met again in ’98 at a Playboy party—that’s foreshadowing—in Vegas. We started dating and we came up with a concept she had. We looked on the Web and saw how popular she was, and she really wasn’t monetizing in any way to full capacity, or efficiently as possible. We came up with Club Jenna, and at that point dotcoms were massive. My brother, who was retired at the time, said ‘Hey, let’s put together a great company and take it into the public sector and see what we can do.’

So, the concept of Club Jenna was really taking all the great characteristics of a porn mainstream homepage and the great characteristics of what goes into great porn, kind of blend them together and come up with this great porno that’ll be mainstream enough and adult enough to generate great revenues. By the time we got it up—materials, all the assets, studio clips, imagery that we needed to launch this thing, as well as design and build—dotcom was a dot-bomb. We were like, ‘Uh-oh.’ My brother’s like: ‘I don’t even know how to turn on a computer but it looks great!’

We were fortunate enough that by the third week online we were viable. We were like, ‘Maybe this is a good thing.’ My brother’s like, ‘I’m retired. I really just want to do this for fun,’ and dropped him from the company. We allied ourselves with some great sister companies, we did baby steps, and we grew tremendously fast, I think.

SH: Playboy acquired Club Jenna in 2006. Why did you pen the deal?

Grdina: We aggressively grew the company. I love building things, growing it, making a great success of it, selling it and going on to another project, because I love challenges. What we’ve accomplished in the adult industry has never been done by any other company. If you look at it from a six-year growth stance, we went from a single website to 25 pay sites, which featured pretty much all the large stars in adult industry under one roof. We took a name, Jenna, and branded it, created an image and company, and marketed it that far surpassed anything the adult industry has ever done and went into the mainstream level. We started with one contract girl; when we sold the company, we had six. We grew from a movie a year, now we’re doing 5-7 on a monthly basis. And you know, it was perfect timing; the stars were aligned. We were just looking at getting our own Club Jenna broadcast channel. We started looking into that, and we talked with different companies. That’s when Playboy came out and said “Hey, we’ve got a deal for you.’

We sat through a year’s worth of negotiations of back and forth… that was a long year. It was an extremely complex deal. It ended up with 600 pages of documents. Obviously, there’s a give and take. There has to be some type of flexibility. It was a great deal for both companies.

SH: Before Playboy, you and Jenna were owners of the company. After the deal was solidified, you were named president of Club Jenna but what official title does Jenna hold now? What role does she play in the company?

Grdina: That’s an answer I don’t know. I would think she’s spokesmodel for the company. She’s really good with design and concepts for packaging and look and feel and she works with the contract girls and how to make the contract girls bigger stars. She’s really the den mother for the girls.

SH: On a sadder note, you and Jenna are now separated. She filed for divorce in December and you two were separated since August. Did all of this take you by surprise?

Grdina: No. In the last few years, I was gone 10 months of the year. It was tough. We said, ‘Look, we just need to take a break and take some pressure off this,’ personally as well as from a business standpoint. We said, ‘We should separate, go our own separate ways, and see how it goes.’

SH: So, now what are you going to do with the Jenna tattoo on the fourth finger of your left hand?

Grdina: That’s a question I get asked on a daily basis. I don’t ever go back and change anything in my past. I’m proud of my past, and it makes me who I am. Unless I remarry and my future wife has a fit about it, I don’t ever really see it coming off.

SH: How does it feel to be the president of a company that bears the name of your ex-wife?

Grdina: I look at it as a name that we really built—together. For me, it’s a company. Business is business; I could care less. I can emotionally detach myself from anything. Whether it’s called Club Jenna or Club Barney, it doesn’t matter to me. I’ve put my best foot forward, I worked as hard as I can to better the company and to better the brand.

SH: Are you currently dating anyone?

Grdina: Every time I date someone it goes out into the public. I don’t date publicly. I think it’s disrespectful, it hurts the relationship, and I’m not going to do it because it just creates more drama than I need to deal with. I date very privately.

SH: You and Jenna wed in a traditional Roman Catholic ceremony. Do you consider yourself religious?

Grdina: I am extremely religious. I worked with Catholic schools my whole life. I go to mass with my parents. I go through all the holidays. And I think religion should be individualistic to each person. I think, traditionally, Catholicism is a little outdated on a lot of different stances. I think what I do as a profession is 100 percent right and I don’t think it’s a sin at all. And I think what I provide the world is the best sexual release valve and safety valve ever invented.

SH: And do you believe you’re on your way to heaven?

Grdina: Oh, absolutely. No question about it. And every day, I get a little bit closer.

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