Audience as of summer 2007 polling
More demographic information may be available by downloading our Media Kit.

Age Demographics:
Income Demographics:   Gender Demographics:
  8%
23%
41%
24%
4%
:
:
:
:
:
18 - 24
25 - 34
35 - 44
45 - 54
54+
    74%
63%
51%
23%
:
:
:
:
$40K+ Household Income
$50K+ Household Income
$60K+ Household Income
$75K+ Household Income
    79%
21%
:
:
Male
Female
Average Age
:
34.7     Education Demographics:
Average Number of Visits per
Unique Reader per Month
:
4.3       43%
12%
:
:
College Educated
Advanced Degree
Average Number of Pages
Viewed Per Visit
:
18