A worldwide web complimentary dating site drawing 10 million plus users claims that the number of women looking for casual sex has doubled since 2004. Plentyoffish.com, a clearinghouse responsible for redirecting paying subscribers to additional sites traced 315,478 members in 2004, heading to indiscriminate dating hubs. Roughly 9% of the female population visiting the sites selected the “intimate encounter” option. In 2008, the figure doubled to 18%. Perhaps most compelling is the consistent number (55/45) of male/female Plentyoffish.com site enrollees communicating that they are shopping for long term or traditional relationships. The tide is shifting; several years ago the rate of men searching for rendezvous online was 10 to 1. The current rate is 5 to 1. Some opine in the coming years that men and women will seek random sexual interaction equally. The wide success of shows like, “The Lipstick Jungle”, “Sex and the City” and “Desperate Housewives” might play a role in women eschewing traditionally sexually complacent roles. A woman deciding to take a proactive position in her carnal desires, points to the theory that this way of living unapologetically exists. The findings that Plentyoffish.com is tracking may point to a paradigm switch; the attitude of a female user in their mid-30’s and 40’s would typically be attributed to a male online dater in his 20’s.
Plentyoffish.com is a trendsetting cadre, recognized as one of the largest, free-of charge internet social network.